As digital trends evolve, marketers must stay aware of the changes in order to easily adapt to emerging technologies that help develop business, generate leads, improve the relationship with existing customers, and gain a competitive advantage.
Yet, last year was challenging for businesses all over the globe. Covid-19 has broken marketing plans and expectations, making some companies quit the market. Is it all pessimistic? Not at all. There have risen new marketing trends to be considered and followed in 2021.
Let’s take a look at the top 5 of them which you’ll want to know to succeed at the marketing stage this year.
1.Video marketing keeps growing
Nearly 9 in 10 companies use video as a marketing tool. By 2022, video is expected to make up 82% of all consumer traffic on the internet. The interactivity of regrading Thesis Help video gives a great opportunity for brands to engage with their audience and, at the same time, shortens the distance in communication between a brand and its followers. Of course, it can be risky due to its technical complexities and the ad-hoc issues that may arise. But even some noise in the background won’t alienate your followers.
There are many ways how to apply video for your business in 2022:
Tip 1. Make video versions of your written content
Tip 2. Do interviews
Tip 3. Show how your product is created
2.Email marketing gets even more personal
The key change in email campaigns relates to growth in the personalization trend. Consumers are more interested in personalization than ever. 90% of US customers look for content personalization.
According to another study by Jan Rain, 48% of consumers spend more when their experience is personalized, and 74% of consumers get frustrated when content has nothing to do with them.
They require special attention from your side, differentiating your brand from others. This means that email marketing campaigns should become as personalized as possible. Follow these tips to bring higher engagement from your emails.
Tip 1. Different emails for each customer segment
Tip 2. Relevant and informative content
3.Content marketing focuses on engagement
In 2021, around 94% of companies will utilize digital content marketing strategies. The top 3 types of content used by B2B marketers are blog posts, email, and case studies.
Following these trends, companies should mark new ways of their content to stand out among the ever-increasing competition. Investigate these tips to bring your audience’s content engagement to the top in 2021.
Tip 1. Repurpose content to videos
Tip 2. Try podcasting
Tip 3. Don’t forget about SEO
Tip 4. Create valuable content
4.Influencer marketing grows rapidly
Influencer marketing is a type of marketing that uses powerful, mainstream, influential people on social networks, forums, blogs, and messengers to promote brands, their products, services, and content.
You can generally identify three types of influencers (check this infographic for more details):
Mega-influencers – actors, artists, and social media stars who have 1M+ followers and drive 2-5% engagement per post. Their influence comes from their celebrity.
Macro-influencers – bloggers and journalists who have 10,000-1M followers and 5-10% engagement per post. They have powerful category-specific influence in their niche, be it fashion, lifestyle, or business.
Micro-influencers – simple consumers and employees with 500-10,000 followers who drive 25-50% engagement per post. They have the highest brand relevance and their influence comes from their unique expertise in the niche they represent.
Remember that the best way to use influencer marketing is to follow the 1-9-90 rule — 1% of people on the Internet create original content, 9% modify this content and adapt it for the 90% of users who consume it.
Mega-influencers and macro-influencers compose the 1% (creators), whereas micro-influencers are the 9% who transfer their content to your customers. Consequently, the best way to promote your brand is to contact micro-influencers in your niche, because they will bring the best engagement to your product or service.
5.Facebook popularity increases
Facebook is still one of the biggest social networking platforms with about 2.7 billion users as of the second quarter of 2020. In the US, this number is forecasted to have grown to 223.2 billion users by 2023.
The number of companies like GotoAssignmentHelp are using Facebook for giving Assignment Help Sydney to the student. Now there are about 200 million businesses on the platform, making it an important sales and marketing channel. Facebook is used by B2B marketers for advertising, promoting their brand’s products or services, engaging with customers, and more.
According to Statista, the most popular type of content on Facebook is videos, which get an engagement rate of 6.15% compared to posts (1.3%). Meanwhile, marketing pros still take advantage of Facebook Messenger — more than 60% of them use it regularly.
All that speaks about the necessity for your company to own a Facebook page which will generate trust for the brand. To address this trend, follow these important tips:
Tip 1. Create a Facebook Group to build a community
Tip 2. Run monthly Q&A sessions
Tip 3. Use Facebook stories
Tip 4. Understand and target the right audience
Why you need them?
Influencer marketing It remains the top customer-acquisition method, while the ROI from digital influencer marketing campaigns is 11 times higher compared to traditional ads.
COVID-19 and the rise of Gen Z are the key factors that predetermined the most important trends in influencer marketing for 2021. In 2020, influencer collaborations had 57% more reach and impact. So, by 2022, brands are set to spend up to $15 billion on influencer marketing, up from as much as $8 billion in 2019.
Type 1. Sponsored social media campaign
Type 2. Guest blogging
At the End
Adjusting to trends is essential for any business trying to compete in the current market. However, balancing between trends is also important because once a trend becomes popular, it frequently changes its direction or disappears from the market completely because of oversaturation.
When planning your digital marketing campaigns for the year, remember to ask yourself: Will this content remain valuable if the current trends change? What will happen to my marketing if that happens?
Stay several steps ahead of the market and use Snov.io to build your marketing base on a solid foundation of quality content focused on your target audiences.